The 3-Step Routine
Save $5Starting at $100 · $105 bought separately
- I am Picky shampoo
- I am Silky conditioner
- I am Nourisher ampoule
Choose your shampoo
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becon.Explore kits
New
Clinic-grade Korean scalp care personalized for you
Your scalp and your hair go hand in hand. Becon starts at the root.
- Formulated from 40,000+ analyzed ingredients
- Trusted by 1,500+ salons and clinics
- Vegan, Dermatest Excellent, pH 5.0–6.0
One shampoo, matched to your scalp
Most hair care treats the hair. Becon starts at the scalp — the thing actually producing it. Pick the shampoo that matches how your scalp behaves, then add the conditioner and ampoule that suit every scalp type.
Built around
your scalp type
Becon identifies 30 distinct scalp types through AI scalp analysis and a 10-type questionnaire, then matches the formula to it.
Professional
grade
The same formulas used in salons and clinics, manufactured by COSMAX under CGMP, ISO 14001, and ISO 9001.
Measured,
not claimed
Clinical testing measured a 77% reduction in dead skin cells and a 74% reduction in redness at the two-week mark.*
* Figures are from Becon's own clinical testing, not independent published research. Results measured at 2 and 4 weeks depending on product. Individual results vary.
77%
fewer dead skin cells after 2 weeks
I am Picky
74%
less redness after 2 weeks
I am Dry
64%
fewer scalp flakes after 4 weeks
I am Oily
58%
less sensitivity after 2 weeks
I am Nourisher
Meet the kits
Start with the full routine, or take a single product on its own.
Build Your Own
Any single product · from $25
Already know what your scalp needs? Take one product on its own, or top up whichever runs out first.
Choose your product
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Trusted where hair is a profession
Becon is a professional line used across more than 1,500 salons and clinics, and over 1,500 scalp care brands. The formulas sold here are the same ones used in those chairs.
Data-driven
30 scalp types identified from 40,000+ analyzed ingredients, matched by AI scalp analysis.
Clean formula
No sulfates, silicones, parabens, or synthetic colors. Vegan certified, Dermatest Excellent.
Patented science
Glycine Soja Germ Extract, patented for strengthening the scalp and hair roots.
The full lineup
Shampoo · 500g
I am Picky
Soothes irritation, relieves dandruff, strengthens roots.
$40
Shampoo · 500g
I am Oily
Balances sebum, deeply cleanses, cools on contact.
$40
Shampoo · 500g
I am Dry
Deeply moisturizes, calms redness, gently exfoliates.
$40
Conditioner · 500g
I am Silky
Root-to-tip hydration that is safe on the scalp.
$40
Ampoule · 50ml
I am Nourisher
Intensive soothing and exfoliating treatment.
$25
Scalp barrier
Ceramide NP and centella asiatica support the barrier that keeps the scalp calm and comfortable.
Oil balance
Piroctone olamine and citric acid manage sebum and flaking without stripping the scalp.
Moisture
Hyaluronic acid, panthenol, and 17 amino acids recharge scalps that feel tight or look flaky.
Root strength
Patented Glycine Soja Germ Extract and five peptides work at the root across every formula.
What's actually in it
The ingredients that do the work, and what each one is there for.
- Glycine Soja Germ Extract
- A soybean germ extract Becon holds a patent on, used across the whole range. It is the ingredient the brand builds its scalp and root story around, and it appears in every formula rather than just one hero product.
- Piroctone olamine
- A well-established anti-dandruff cosmetic ingredient found in the Picky and Oily shampoos. It targets the flaking and scaling associated with an unbalanced scalp surface.
- Ceramide NP
- A skin-identical lipid that helps hold moisture at the surface. In the Silky conditioner and the Nourisher ampoule it supports the scalp barrier, which is why the conditioner is safe to use at the roots.
- Centella asiatica
- Sometimes sold as cica. A staple of Korean cosmetic formulation, used here in the Oily and Dry shampoos for its calming, conditioning effect on the scalp surface.
- BHA (salicylic acid)
- A gentle chemical exfoliant in the Dry shampoo. It lifts loose flakes and buildup that physical scrubbing tends to irritate, which matters on a scalp that is already tight or reactive.
- Hyaluronic acid & panthenol
- The moisture pair in the Dry shampoo. Hyaluronic acid draws water into the surface, panthenol conditions and softens — together they address the tight, papery feeling of a dehydrated scalp.
- Jeju lava sea salt
- A mineral exfoliant in the Nourisher ampoule, sourced from Jeju Island. It clears buildup around the follicle opening so the rest of the formula can sit against the skin.
- Peppermint & spearmint
- The cooling finish on the Oily shampoo. Beyond the sensation, mint extracts are a long-standing cosmetic choice for scalps that feel hot, heavy, or greasy by the second day.
Frequently asked questions
Explore kitsPick by how your scalp behaves between washes. Greasy or odorous by day two → I am Oily. Tight, flaky, or itchy → I am Dry. Reactive, bumpy, or diagnosed seborrheic → I am Picky. The conditioner and ampoule suit every scalp type, which is why they are fixed in the bundle.
Yes — that is the point of it. Most conditioners are formulated for the lengths only and are best kept off the roots. I am Silky is a scalp-and-hair dual-care formula built with Ceramide NP, so it can go directly on the roots.
Mild, slightly acidic formulas (pH 5.0–6.0), free from parabens, synthetic colors, sulfates, silicones, and phthalates. Vegan certified by V-Label and rated Excellent by Dermatest. Manufactured by COSMAX under CGMP, ISO 14001, and ISO 9001.
Becon's own clinical testing measured changes at the 2- and 4-week marks depending on the product. Scalp care compounds with consistent use, so the routine is designed to be used together rather than as one-off treatments.
A premium fragrance Becon calls “Romantic Moments” — a fresh floral top note over a woody musk base, which lingers up to 24 hours.
Yes. Becon is a professional line used in salons and clinics, and the same formulas are sold here for home use.
Vegan certified
V-Label certified, Dermatest rated Excellent.
Clinically tested
Efficacy measured in Becon's own clinical testing.
Made by COSMAX
CGMP, ISO 14001, and ISO 9001 certified manufacture.