Ceramide NP and centella asiatica leave the scalp feeling calm and comfortable.
Oil balance
Piroctone olamine and citric acid cleanse away oil and loose flakes without stripping the scalp.
Moisture
Hyaluronic acid, panthenol, and 17 amino acids recharge scalps that feel tight or look flaky.
At the roots
Patented Glycine Soja Germ Extract and a five-peptide complex appear in every formula in the range.
Measured in Becon’s own clinical testing.
These are the brand’s published figures for each formula, not independent findings of ours.
77%
fewer dead skin cells after 2 weeks
I am Picky
74%
less redness after 2 weeks
I am Dry
64%
fewer scalp flakes after 4 weeks
I am Oily
58%
less sensitivity after 2 weeks
I am Nourisher
What is in it, and what each part does.
Cosmetic function only — what the ingredient is and how it behaves on hair or the scalp surface.
Glycine Soja Germ Extract
A soybean germ extract Becon holds a patent on, used across the whole range. It is the ingredient the brand builds its scalp and root story around, and it appears in every formula rather than just one hero product.
Piroctone olamine
A widely used scalp-cleansing ingredient in the Picky and Oily shampoos. It is chosen for how it handles buildup and the appearance of flaking on the scalp surface.
Ceramide NP
A skin-identical lipid that helps hold moisture at the surface. In the Silky conditioner and the Nourisher ampoule it leaves the scalp feeling comfortable, which is why the conditioner is formulated for use at the roots.
Centella asiatica
Sometimes sold as cica. A staple of Korean cosmetic formulation, used here in the Oily and Dry shampoos for its calming, conditioning effect on the scalp surface.
BHA (salicylic acid)
A gentle chemical exfoliant in the Dry shampoo. It lifts loose flakes and buildup that physical scrubbing tends to irritate, which matters on a scalp that is already tight or reactive.
Hyaluronic acid & panthenol
The moisture pair in the Dry shampoo. Hyaluronic acid draws water into the surface, panthenol conditions and softens — together they address the tight, papery feeling of a dehydrated scalp.
Jeju lava sea salt
A mineral exfoliant in the Nourisher ampoule, sourced from Jeju Island. It clears buildup around the follicle opening so the rest of the formula can sit against the skin.
Peppermint & spearmint
The cooling finish on the Oily shampoo. Beyond the sensation, mint extracts are a long-standing cosmetic choice for scalps that feel hot, heavy, or greasy by the second day.
pH 5.0–6.0
Sulfate-free
Silicone-free
Paraben-free
No synthetic colour
Phthalate-free
Vegan (V-Label)
Dermatest Excellent
Made by COSMAX
pH 5.0–6.0
Sulfate-free
Silicone-free
Paraben-free
No synthetic colour
Phthalate-free
Vegan (V-Label)
Dermatest Excellent
Made by COSMAX
Unlike most hair care, Becon treats the scalp as skin.
The scalp carries the highest follicle density on the body and is among its most oil-producing skin. Formulating for the hair shaft and formulating for that skin are different problems.
Matched, not one-size
Three shampoos for three scalp behaviours — oily, dry, and sensitive — rather than one formula for everyone.
Built to sit on skin
pH 5.0–6.0 and a Ceramide NP conditioner that is safe at the roots, where most conditioners are kept away.
The routine, step by step.
Two steps in the shower, one after — then how often to repeat it.
Step 1 · in the shower
Your matched shampoo
One pump is enough — it lathers more than a drugstore shampoo
Work it into the scalp itself, not the lengths
Rinse out
Step 2 · in the shower
I am Silky conditioner
Roots included — most conditioners are kept away from them
Then through the lengths as usual
Rinse out
Step 3 · after, on a dry scalp
I am Nourisher ampoule
Part the hair and roll it along the scalp in sections
Massage in with fingertips for about thirty seconds
Leave it — there is no rinsing step
Then, how often
Finding your cadence
Shampoo and conditioner on wash days, whatever yours are
The ampoule once or twice a day, on a clean dry scalp
A 50ml ampoule lasts about a month at twice daily
Scalp-first, next to how hair care usually works.
Becon — scalp-first
Conventional hair-first care
Formulated for
The skin under the hair
The hair shaft
Matched by
Scalp type — oily, dry, or sensitive
Hair type — fine, curly, colour-treated
pH
5.0–6.0, close to scalp skin
Often higher, tuned for lather and slip
Conditioner
Safe at the roots — built on Ceramide NP
Usually kept off the roots
Leave-in step
Ampoule applied to the scalp
Oils and serums applied to the lengths
One 500g shampoo matched to your scalp type, the I am Silky conditioner (500g), and the I am Nourisher scalp ampoule (50ml).
Anyone whose scalp gets oily, tight, flaky, or reactive between washes. You choose the shampoo by scalp behaviour rather than hair type — the conditioner and ampoule suit every type, which is why they are fixed in the kit.
Patented Glycine Soja Germ Extract across the whole range, plus piroctone olamine, Ceramide NP, centella asiatica, hyaluronic acid, and Jeju lava sea salt depending on the product.
Build your routine.
Pick the shampoo that matches your scalp. The conditioner and ampoule suit every type.
Ships in 1–2 business days. Most US orders arrive 3–5 business days after shipping. US only — international coming soon.
Vegan certified
V-Label certified, Dermatest rated Excellent.
Clinically tested
Efficacy measured in Becon's own clinical testing.
Where the formulas come from.
Data-driven
30 scalp types identified from 40,000+ analyzed ingredients, matched by AI scalp analysis.
Clean formula
No sulfates, silicones, parabens, or synthetic colors. Vegan certified, Dermatest Excellent.
Patented science
Glycine Soja Germ Extract — a soybean germ extract Becon holds a patent on, used across every formula in the range.
Premium scent
“Romantic Moments” — fresh floral over a woody musk base, lasting up to 24 hours.
Questions? We’re here to help.
Pick by how your scalp behaves between washes. Greasy or odorous by day two → I am Oily. Tight, flaky, or itchy → I am Dry. Reactive or easily irritated → I am Picky. The conditioner and ampoule suit every scalp type, which is why they are fixed in the bundle.
Yes — that is the point of it. Most conditioners are formulated for the lengths only and are best kept off the roots. I am Silky is a scalp-and-hair dual-care formula built with Ceramide NP, so it can go directly on the roots.
Mild, slightly acidic formulas (pH 5.0–6.0), free from parabens, synthetic colors, sulfates, silicones, and phthalates. Vegan certified by V-Label and rated Excellent by Dermatest. Manufactured by COSMAX under CGMP, ISO 14001, and ISO 9001.
Becon's own clinical testing measured changes at the 2- and 4-week marks depending on the product. Scalp care compounds with consistent use, so the routine is designed to be used together rather than as one-off treatments.
A premium fragrance Becon calls “Romantic Moments” — a fresh floral top note over a woody musk base, which lingers up to 24 hours.
Yes. Becon is a professional salon line in Korea, and the same formulas are sold here for home use.